Okay , you're going to manage the process yourself:
You chose to manage the process so you are most likely familiar with everything, but here is a brief overview.
We can create two kinds of articles for your blog: Pillar articles and supporting content.
Pillar Content
Pillar content sets the foundation and establishes the blog's authority on core topics.
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Definition: Pillar content, also known as cornerstone content, refers to comprehensive, authoritative pieces that broadly cover a key topic relevant to your blog's niche or industry. These pieces are designed to provide a thorough overview of a subject and serve as a go-to resource for readers seeking information on that topic.
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Characteristics:
- Comprehensive: Covers all aspects of a topic in depth.
- Evergreen: Remains relevant over time, with occasional updates to reflect new insights or changes in the field.
- High Value: Offers significant value through insights, data, and actionable advice.
- Format Variety: Can be in the form of long-form articles, guides, eBooks, or interactive content.
- SEO-Focused: Targeted around strategic keywords to attract organic traffic and serve as a hub for internal linking.
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Purpose:
- To establish authority and expertise in a subject area.
- To serve as a reference point for readers and a foundation for your blog's content strategy.
- To attract backlinks and boost search engine rankings.
Supporting Content
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Definition: Supporting content consists of shorter, more specific articles or posts that delve into subtopics or individual aspects related to the pillar content. These pieces are designed to explore nuances, answer specific questions, or update readers on new developments related to the broader topic.
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Characteristics:
- Focused: Concentrates on a narrow aspect of a broader topic.
- Timely or Evergreen: Can be timely, addressing current trends or news, or evergreen, offering timeless insights into a specific issue.
- Supportive: Links back to the pillar content to provide readers with context and additional resources.
- Variety of Formats: Includes blog posts, infographics, short videos, and more.
- SEO-Enhancing: Helps cover a wider range of keywords and supports the overall SEO strategy by linking to pillar content.
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Purpose:
- To cover specific queries and long-tail keywords that attract targeted traffic.
- To keep the blog updated with fresh content that supports and adds to the pillar content.
- To engage readers with a variety of content types and perspectives on related topics.
Supporting content dives deeper into related subtopics, keeping the content fresh, engaging, and SEO-friendly.
Relationship Between Pillar and Supporting Content
- Strategic Interconnection: Supporting content is strategically linked to and from pillar content, creating a network of related articles that enhance the blog's value and navigability.
- SEO Benefits: This interconnected structure boosts SEO by distributing page authority across the blog and targeting a broader set of keywords.
- Enhanced User Experience: It provides a comprehensive resource for readers, guiding them from general overviews to specific insights and keeping them engaged with the blog.
In summary, while pillar content sets the foundation and establishes the blog's authority on core topics, supporting content dives deeper into related subtopics, keeping the content fresh, engaging, and SEO-friendly. Together, they form a cohesive content strategy that enhances both user experience and search engine visibility.
Are we on the same page? Great, now tell us what you need.